Sunday, November 16, 2008

Marketing Mediocrity



Imagine my utter astonishment when I was shopping and discovered High School Musical Cereal.
I repeat: Kellogg's made High School Musical Cereal.
What the fuck?
This is what our civilization has produced? A breakfast cereal named after an annoying show developed for tweens?
Listen, America. We need to talk. I understand capitalism is the lifeblood of our system. I know making money through hard work and effort is a glorious testament to life. I get this. What I don't get is how low corporations will sink to market and sell a movie as merchandise, as food and as a theme park.
Now I've never seen High School Musical, probably because I'm not 15, don't have kids or am not a pedophile, so my exposure to this drek masquerading as wholesome family entertainment is limited.
But, seriously; a cereal? Is that the best you could do? I know there are cereals based on movies and cartoon characters, but come on! High School Musical?!
Kellogg's, what's going on? Are Frosted Flakes sales that poor that you have to whore yourself out to Disney, or did Disney steal your souls, too?
And what is High School Musical cereal? Does it have marshmallows shaped like teenage dancers? Is it so sugary sweet it could kill a diabetic if they look at a bowl? Is there a free nude photo of Vanessa Hudgens in every box?
Things like this exist for one reason: to get kids to ask their parents to spend money on it. There's no artistic value to this at all, and much like most of American culture, it is just a hollow indicator of how low we've sunk.
What's next? High School Musical disposable enema kit? High School Musical tampons? High School Musical ribbed condoms?
I want the executives who dreamt up this nightmare to eat box after box of this cereal until they puke a rainbow of mediocrity.
Then they could market that as High School Musical Barf In A Bucket.

1 comment:

Carl said...

Ha..Troy eats Vanessa for Breakfast. Sharpay shaped marshmallows..YUM!

Wait, I have an 8 year old. This is gross!