Saturday, February 21, 2009


My favorite local game/comic shop now carries Brawndo - The Thirst Mutilator, a product tie-in from the 2006 movie Idiocracy. For those who don't know, Idiocracy is from Mike Judge, the fertile mind of Beavis and Butt-head and King of the Hill. The satirical dark comedy depicts life in a future America where everyone has devolved into stupidity. Ruled by corporations, the entire society spends its time consuming, having sex or watching TV. So it's kind of like southern New Jersey.
One of the key products is an energy drink called Brawndo - The Thirst Mutilator, which the population both drinks and uses to water their plants.
The real Brawndo is a carbonated, sickening sweet green liquid. The first week the all of the cans in the store sold out.
Behold the power of movie generated product tie-ins!

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